The Tribe Theory by Seth Godin

I was recently viewing a video by Seth Godin http://www.ted.com/index.php/talks/seth_godin_on_the_tribes_we_lead.html wherein he argues that the Internet has ended mass marketing and revived a human social unit from the distant past: tribes.
I could not agree more.

As an SEO specialist, I lay a lot of emphasis on Online marketing and PR. I feel in the near future, SEO techniques would be of no use at all without Online marketing and PR working for you simultaneously full time. While link formation, article posting etc is a part of off page SEO, it still does not build a brand for you on the web!
What does a twitter or facebook or blog give you?

Not an opportunity to just connect....nope!

But an immense opportunity to connect with the RIGHTand RELEVANT people!! And it's so easy. Isn't that amazing? Imagine how powerful it is? I have an ERP system which I want the world to know. I log on to twitter. Create an account and add all the ERP, CRM related audience or manufacturing units - my prospective clients! I add them, they follow me. I send them updates and information that would be extremely relevant to them. In some time I would have a TOM recall when they are looking for a vendor!

Bam!!! I am part of a successful tribe! Isn't that just amazing? Isn't that an opportunity waiting to be explored.

You become a part of a tribe and there are others who would carry your idea and brand name forward. You connect and connect and connect.
Founded on shared ideas and values, tribes DO give ordinary people the power to lead and make big change! MAKE IT!