Sunday, July 12, 2009

Key'phrase' and not Key'words'

While keywords are the essence of any SEO exercise, they make more sense in context of phrases, primarily because:

Most people search by phrases and not single words making their search more specific. This helps them find what they want faster! Focus on phrases makes your website more specific filtering out the irrelevant competition, thus giving you a better chance to rank high for the relevant search text.

Lets take an example of an ERP solution. If I am an SME looking for an ERP solution, I would not search for 'ERP' as it would give me loads of meaningless information. I would rather search for 'ERP solution for SMEs' and if I need an Indian vendor, i would probably search for 'ERP for SMEs India'. The websites that have this exact phrase in their titles get ranked quite high.

End Result: The searcher gets what he wanted and the supplier got the customer suitable for his business.

Hence, the focus of SEO activities should be looking for the right phrases and not just the keywords. Other phrases could also be used as a part of the content.

The next post would focus on how to select the phrases! Till then..happy SEOing!! :)

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